The CSR (Corporate Social Responsibility) reports of brands are now available online and can be consulted in full transparency. Such a document presents the direct consequences of a company’s activities on a social, environmental and climate level. It also indicates the practices developed by the company to comply with the sustainable development standard.
CSR REPORT: DEFINITION AND PRINCIPLE
According to Article 173 in Law No. 2015-992 of August 17, 2015 corresponding to the energy transition for growth, the CSR or Corporate Social Responsibility indicators established by companies must take into account the environmental and social impacts of their activities. These also include the direct consequences of the operation on the climate. That said, the CSR report brings together in a single document the practices maintained by French companies.
The goal is to comply with the regulations on sustainable development, whose 3 pillars are the social, economic and environmental aspects. That said, to achieve this indicator successfully, companies must first and foremost go through a specific approach by dealing with several CSR indicators. To do this, they must set up mechanisms such as environmental reporting and social reporting of labels, while at the same time orienting their policy on the principle of sustainable development.
PRODUCING A COMPANY’S CSR REPORT FOR A BETTER BRAND IMAGE
The implementation of a CSR report has the advantage of reinforcing the company’s brand image. Indeed, the reputation of the company is an important way forward. For this, it is imperative to gain the trust of prospects. In this regard, a specialized online platform can transparently write the report of sustainable development, environmental protection, social and economic impacts of companies. In addition, the fact of being in conformity with the CSR regulations allows the latter to have a solid reputation towards their customers. The approach to be taken with the help of an online expert must be honest. It is not also about selling feelings, with the sole objective of obtaining a flattering brand image.
At present, some companies are involved in greenwashing. Greenwashing consists of modifying their advertisements, their brand or their packaging in order to divert or more precisely to draw the attention of customers to the advantages of ecological manufacturing, energy saving and recycling. Greenwashing is a form of misleading and unsubstantiated claims about the environmental benefits of a company’s service, product, practice or technology. The aim is to project an environmentally friendly image, when in fact they are not. This is the reason why French governments are starting to verify the CSR report of companies in order to take the upper hand in the market of those who have a better brand image with consumers.
ESTABLISHING THE CSR REPORT TO IMPROVE THE PRODUCTIVITY AND PERFORMANCE OF THE COMPANY
CSR or Corporate Social Responsibility indicators are a production vector that also contributes to the improvement of the company’s overall performance. This indicator can make a company much more productive and functional, regardless of its size and nature of activity. Indeed, companies that respect the CSR report would be more efficient than others.
Moreover, decision-makers, partners and investors check the report of companies before making the decision to enter into an economic partnership system with them. Studies also reveal that companies that respect the standards indicated in this kind of indicator enjoy a better integral progression, both in terms of performance and productivity.