Many stores choose the slogan zero waste, to show consumers their determination to save the planet. Actions against pollution are implemented by zero waste stores. This article aims to explain how these shops attract more and more people thanks to these techniques and communication strategies.
ZERO WASTE STORE: AN ENVIRONMENTAL MOVEMENT
There are many ways to attract the attention of a person, a group or a simple passer-by in the street. These include loud music, window clings, and very compelling messages. Currently, the zero waste store shows a new way of attracting the interest of customers by contributing to the protection of the environment. This type of store has the means to recycle and use bulk to preserve the environment. These stores are commercial spaces open to everyone allowing to promote a brand or a consumer product. They have become trendy and offer the chance to stand out
thanks to an environmental action.
The objective is to show that the stores contribute to the fight against pollution and prove the quality of the finished products through recycling. Everyone who sees the greatness of the mentality will be convinced of the competence of the zero waste store in terms of performance and nature protection. This kind of idea can be considered as original and maybe even unusual. But all that matters is to attract the attention of the visitors.
BULK SALES: A GOOD IDEA FOR ZERO WASTE STORES
Today the trend is to protect the environment by fighting against pollution. Consumers are now concerned about the environment and are more and more numerous to try to do without packaging. The market is booming for recycled and biodegradable products presented in a zero waste store. The offer is not very diversified and the products are still too expensive, but some stores are opting for ecological packaging. This type of store sells products that are totally organic and degradable over time, whether they are packaging products, party decorations or products for instant use.
In France, waste increases by 20% every year due to parties and events. Currently, many stores sell dazzling gift packages at the foot of the tree, hearty feasts and disposable decorations during Christmas and New Year’s for ecological reasons. Concerned about waste and packaging issues, the Zero Waste Shop promotes bulk sales. More and more households are including at least one such product in their kitchen, laundry room or bathroom.
WASTE RECOVERY AND PROCESSING: A GOOD INITIATIVE OF ZERO WASTE STORES
Zero waste shops have other very innovative ideas for waste reduction. This is composting. More and more zero waste stores are committing to offer composting facilities. As they are big producers of organic waste, this kind of initiative is very ecological. Some companies propose to collect the waste of the zero waste store and to transform it into compost. Thanks to a machine that accelerates the process of decomposition, the waste of the stores will be collected and will be transformed into fertilizer. This is also the case for recycling. The waste is recycled and transformed into useful items such as packaging, bags, advertising objects or goodies.
In addition, every year, a hundred or so zero waste stores take up the challenge to reduce their waste by half. This awareness is very much appreciated by consumers.